Tailored Tech can translate your existing materials for the web or write new ones from scratch that achieve results.

Call us at 604-255-3450 to find out more.

Sophia has helped us maximize the use of our website, greatly improving communications internally between our provincial network of members, staff and volunteers, as well as externally with professionals and the general public. She has helped us quantify and evaluate our services by being available to assist provincial staff with technical matters.

In addition, she has done an excellent job of managing a number of important projects, always doing excellent work that is completed in a timely fashion.

An intelligent and clear communicator, Sophia has provided valuable advice and generous assistance far “above and beyond” what can be written in a formal contract.

I would highly recommend her services to anyone.
~Jane Duval, Executive Director, BC Schizophrenia Society

Sophia was patient, diligent and meticulous. She got the job done even though we were challenged in providing the details she required. I have absolutely no hesitation in recommending Sophia. She is outstanding !!
~Brad Carpenter, CEO, Solus Decor

“Since before we even started our business, Sophia’s support has been invaluable.  She set up our database, developed systems for us to manage our e-communications, made it easier for us to manage our website content, and has generally been our number one go-to person for troubleshooting of our computer problems.  She is extremely knowledgeable and generous with her skills.  In the five years that we have operated Rhizome Cafe, it has meant the world to us to know that we can call on her when we need her.”

~Lisa Moore, Coordinator/Co-Owner, Rhizome Cafe

“Sophia helped my landscape business in a big way this past Spring. She improved my website and helped me stayed connected with social media. I would strongly recommend her to anyone needing to reach there clients more effectively.”

~Kyle Duperron, Yardbarbers Landscaping Ltd.

I first worked with Sophia when she graciously donated her time to improve both the appearance and the functionality of the Women’s Spirituality Celebration’s website. I was so impressed with her expertise and her patience that I then contracted her to assist me with the setup of my website www.sacredcirclesbook.com. I could not have done it without her.

~Jonina Kirton poet/facilitator

The system provides a place for loved ones of persons with a serious mental illness a place to ask questions, get referrals and share their experiences with others.

The technical aspects of the project include a confidentiality-enhanced login system, spam control, friendly reminders to inactive members, and complete French (as well as English) language support at the option of the user. The multi-language interface includes separate formatting and content design details specific to each language, including sponsor logos. The project marketing is also handled by Tailored Tech, including opt-in family resource email newsletters and a calendar of in-person support event. The entire project is managed with excellent evaluation and under budget.

Has your organization located funding for a project, but you don’t have the internal capacity to get it up and running? Tailored Tech can help with project implementation,  management and assessment support.

Contact us to discuss your requirements at 604-255-3450.

Do you have a series of policy and procedure documents of varying ages? Are some more up to date than others? Are you wanting to be consistent in publicizing and enforcing them? Would you like to protect your organization from liability concerns by making sure procedures are correct and up to date? Let Tailored Tech take your notes and documents off your hands and return a professional, complete and useful manual for your organization.

Contact us at 604-255-3450 to discuss your project.

Tailored Tech offers a service to get you up and running quickly with a professional website.

A custom designed website costs between $3000-5000. Our simple website setup package costs $600 and includes:

• Obtaining domain name registration and web hosting services if required*.
• Installing blog, search engine and rss-ready software (WordPress) on your web host and configuring it for your organizations’ needs.
• Installing one of hundreds of available free-to-use templates that you select.
• Configuring custom categories to organize your information
• Creating up to four static pages with text and images you provide (in electronic format).
• Creating a custom sidebar for your website to show your logo and information you’d like to feature.
• Setting your site up for weekly automated backups
• Creating a xml sitemap which makes it easier for search engines to find your website.

(*Domain registration and hosting services cost approximately $100 per year and can be purchased on your behalf from a reputable supplier. They are expensed in addition to the setup package cost. )

Some examples of completed websites using this package:

Mabel League Softball League Site; Just a Smidge; Pacific Women’s Circle Association; Jonina Kirton, Author – Sacred Circles Book

To get started, call 604-255-3450 now (Vancouver, Canada)

Additional services are available to complement your package such as:

• Twitter and Facebook setup and integration ($240 for one or $340 for both)
• Telephone or email support and training to walk you through updating the site yourself (it’s easy) or site update services (if you would like us to make periodic changes for you).
• Additional pages and feature options (Hourly rate applies)
• Transferring information from your old website (Hourly rate applies)
• A custom-designed from scratch WordPress template to match your business or organizational brand. (Contact us for an estimate)

Do you need your website to:

• Provide a way for people to get in contact with you?
• Establish credibility with potential customers or donors?
• Answer frequently asked questions  to save reception staff time?
• Provide documentation or information you might otherwise have to mail or email out?
• Showcase your products or services?
• Encourage donations and support of your organization?

Our design process starts with listening closely to your answer to this question:

Who are your ideal web visitors (demographically) and what do you ideally want them to do?

Once we know that, most of the design can follow from this answer.

From there we are guided by your organizations’ brand. If you already have a logo, colours and font that fits your marketing goals, your website will need to match and complement these. If you don’t, then we can discuss your options.

Based on your brand and logo, we will recommend a colour scheme and font face and size. We can then discuss a header image, or create one using existing graphics or logo. For more detailed information on the choices we will make together about your new website please visit our anatomy of a website page.

Do you want to use Facebook, Twitter, LinkedIn or RSS to help you reach and stay in touch with people? We can discuss their fit for your organization with you and set them up to complement and match your brand.

Cost

Cost depends not only on the  complexity and size of your site, but on the process we use to create and approve the design and content.

It is helpful to think about:

1) Do you already have a logo, specific fonts you use, and a specified style for your organization? Does it fit the profile of the customers you would like to visit your site and what you would like them to do? If so, using this existing brand will not only keep your marketing materials consistent, but simplify the website design process and reduce unnecessary costs.

2) Do you have a single individual in your organization who is empowered to make final decisions on the look of the website or does a group of people need to reach consensus to approve a design? Delegating this approval to one individual will speed up the process and reduce costs.

3) Do you have existing content for the pages or will we be providing content writing or editing services? If you are providing the content for the pages, keep in mind that in general introductory pages of your site will be brief, with more detailed pages linked off of it. The text is more similar to a newspaper article, with the most important details listed first, as they are the most likely to be read. This is because readers have a shorter attention span when reading a website than when reading printed text. Text will need to be concise to be effective, with links to more detail if required.

In general, the ballpark cost for a custom website design and setup is $3000-5000.  We offer some bare-bones setup service packages using your choice of a  pre-existing template that start from $600 as well.  We would be happy to discuss options that fit your budget or funding.

If you’d like an estimate specific to your needs, please call us at 604-255-3450 or complete and send in our website design checklist.

Are you worried you won’t have a lot of time to maintain a Facebook or Twitter presence for your business? Are you concerned about privacy issues?

Tailored Tech is offering an affordable package to get you started with social media. Call us now at 604-255-3450 to get started.

Facebook Setup Services Package

Facebook allows you to take word of mouth promotion online. A Facebook fan page allows you to build a following of ‘fans’ on facebook. When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via Facebook’s news feed. As these friends interact with your page, news feed keeps driving word-of-mouth to a wider circle of friends.

We will

• Set up your Facebook account.
• Set up a Facebook Fan Page.
• Add information you supply to the Fan Page.
• Set up a live link from your RSS-enabled site to publish your web content automatically into Facebook, so you can keep a steady stream of useful information flowing to your fans for them to spread the word about.
• Provide you with a Facebook fan page ‘badge’ to put on your website. A badge featured prominently on your website allows people visiting your website to see the support from your existing fans and is a primary way of attracting fans.
• Give you advice (personalized for your organization) on how to use Facebook going forward.

$240 flat fee
Ongoing administration and content services available at reasonable rates.

See an example of a client website with Facebook  Integration

Call Tailored Tech now at 604-255-3450 (10am -6pm weekdays, PST).

Twitter Setup

We will:

• Set up your Twitter account.
• Customize a background for your Twitter page from standard templates or an image you supply. Adding your logo and contact information to your twitter background can make it easier to convert Twitter followers to customers.
• Get you started with any content you supply.
• Connect your RSS enabled website or Facebook fan page to Twitter so new web content is automatically shared with your Twitter followers
• Point you towards resources to help you get the most out of Twitter.
• Provide you with advice on how to use Twitter going forward.

$200 flat rate.

Ongoing administration and content services available at reasonable rates.
Twitter Profile Client Examples:

Please click on a preview to see the entire design.

See an example of Twitter integration:  Twitter profile page and Twitter buttons on site

Facebook + Twitter Setup

For a limited time, you can get both our Facebook and Twitter setup services for a low flat fee of $340!

To get started, call Tailored Tech now at 604-255-3450 (10am -6pm weekdays, PST).

[Back to the Website Design Process Page]

There are actually a limited number of basic design styles for a business website. Our streamlined web design service takes a basic template and adapts it to your needs.

You can choose:

1. The websafe font family you wish to use for your site.[Here are the available options].
   Tip: Websafe fonts are print styles that most computers already have. If you use a font that is not listed here on your website and a customer views your site who doesn’t have that font on their own computer, your website will not display that font properly.
2. The colour scheme. A good way to pick which colour scheme you want to use is to start with your logo or business identity’s colours and pick colours that complement it. To do this we will need the computer colour value of your logo colours (hex, rgb, pantone etc…) or if you don’t have that, just provide us with an electronic copy of your logo and we will determine it for you. Based on that colour we will supply you with a list of colour codes to choose from for various section of your site, or if you wish, we can make these choices for you.
3. The target audience: What demographic information do you have about your ideal clients or web visitors? For example, older adults will prefer a larger font size and straightforward navigation. In general, women will prefer different graphics than men. Engineers will prefer different graphics than design professionals.

Anatomy of a website:

Even websites that don’t seem to have square edges will actually have a ’skeleton’ made of the following square shapes. Rounded looks are achieved using background images.  To set up your template, we will need to select a colour, width, height, border and optionally an image for each of the following areas. All websites you see, no matter how different they look will almost certainly have most or all of the features listed below.

1. The background and container: In order to design for hundreds of browser and screen resolution combinations, the most common style for a website is a band of text and information down the centre of the page, with a background image or colour to the left and right. The background image can be a single image repeated, or one large image that covers the entire background.
2. The header: This is typically where you will see the company’s logo, either alone or combined with other images.
3. The navigation: This is an easy to find series of buttons or text that show the pages you want your customers to go to first or which they will generally expect to see. Common pages are: About, Contact, Products, Services, News.  The navigation doesn’t normally contain all the pages on the site, unless you only have a few.
4. The body: This is where you have the text. Generally we want this area to be white or light coloured and have no background image. This is because you want the text to be readable – that’s why the visitor is there. If the text is hard to read, the web visitor will give up and go somewhere else in a hurry.  Unless the page is devoted to a detailed subject, the web visitor will also be unlikely to scroll down, so we will make sure that the most important information is at the top where a person doesn’t need to scroll to see it. If more detailed information is available, it can be put on sub-pages with links on the main page for the topic. You will also probably want to have pictures mixed in with the text.
   

   MSN website screen capture - you can see it has all of these elements.

5. The footer: This is typically where the copyright message is for the site, and the basic contact information. Also there is sometimes a text-only version of the navigation bar, to make it easier for visitors who have turned off the images on their browser.
6. The sidebar: This is a column to the left or right (sometimes both) of the main body of the website. It usually has another copy of the navigation information, plus information you would like to feature on each page, such as your Facebook or Twitter information, news, promotions, or donation button. It also commonly has a search box to help people find what they are looking for on your site.

All of the above six items are present in the basic template shown here. You can pick the colours and border style and thickness for each of the above six elements.

For more information speak to Sophia at 604-255-3450 (M-F 10-6 PST).

Tailored Tech (formerly Sophia Kelly Data Web and Project Consulting) has been involved with the ReachOut psychosis project almost since it’s inception. As project manager, Sophia Kelly has coordinated rapid expansion of the program, which provides important early intervention education to psychosis onset age youth, embedded in a rock concert and spoken word presentation. The program reaches over 24000 youth per year with information that helps get young people with emerging psychosis to medical help fast. Early medical treatment has been shown to dramatically improve outcomes for this condition. In addition to the Programs of Excellence award, a video about the project ( http://www.reachoutpsychosis.com ) was featured at the 6th International Conference on Early Psychosis October 22-24 in Melbourne, Australia.

Tailored Tech manages program staff, conducts program planning, and evaluation and provides  communications and marketing services, including print, stage and web media for this project. Our client, the BC Schizophrenia Society, is provided with a high-quality, continually evaluated and improved program, on budget and meetingor exceeding project goals.